Madrid - Frenchman Ralph Toledano, who ran designer label Chloe for more than a decade, was named new head of Jean Paul Gaultier, Spanish perfume and fashion group Puig said on Thursday.

Toledano will now take over the Puig fashion division beginning January 30, and will initially run Gaulthier, which Puig took over last year, before taking over the Puig's Nina Ricci label in a year's time.

Puig is primarily a perfume business, which represented 83 per cent of sales in 2009 compared to five per cent for fashion.

Toledano left Chloe in 2010 during a period marked by the tenures of Stella McCartney and Phoebe Philo as lead designers.